Author: Chris Martin Genre:
Rating

Big Brands: Minecraft looks at the development of the global phenomenon that is Minecraft, and at the story of Mojang, the company behind it. It explains Mojang’s business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Minecraft became the most popular game in the world is also looked at, as is Mojang’s multi-billion dollar sale to Microsoft. [publisher]

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